Fear The Beard. Fear the DAAS.

December 13th, 2010 | Posted in Blog | No Comments
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Brian Wilson, the closing pitcher for the San Francisco Giants and 2010 World Series Champion, got styled at SF Optics into ALEXANDER DAAS limited edition “eye do II” sunglasses. Brian Wilson’s sunglasses definitely match his stand-out personality – he went with the unique blue-grey color frames.

Fear The Beard! Fear the DAAS!



ALEXANDER DAAS featured in Northside SF December 2010 Issue

December 5th, 2010 | Posted in Blog | No Comments
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The ALEXANDER DAAS limited edition ‘eye do’ sunglass collection was featured in the December 2010 issue of Northside as a Fab 5 gift pick! Check it out below and click on the feature to see it directly on NorthsideSF.com.


Limited Edition Alexander Daas Sunglasses
Anyone who walks a dog every day needs a pair of great-fitting, quality sunglasses, preferably ones with polarized lenses to shield eyes from glare and harmful rays. After years of seeing why customers returned other brands and what people were looking for when they bought glasses at his Chestnut Street store, San Francisco Optics, Alex Feldman decided it was time to put all that knowledge into his own line of high-end eyewear. After three years of development, a limited edition has launched just in time for the holidays (with more sunglasses as well as ophthalmic frames to follow). They fit like a glove, and even the polarized lenses are chic rather than the typical sporty style.
San Francisco Optics, 2248 Chestnut Street (near Pierce), 415-922-7500, www.alexanderdaas.com

ALEXANDER DAAS featured on Thrillist on 11/29/2010

December 5th, 2010 | Posted in Blog | No Comments
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The ALEXANDER DAAS limited edition ‘eye do’ sunglass collection was featured on Thrillist on 11/29/2010. Check it out below and click on the feature to see it directly on thrillist.com.

ALEXANDER DAAS 2

December 3rd, 2010 | Posted in Portfolio | No Comments

ALEXANDER DAAS 3

December 3rd, 2010 | Posted in Portfolio | No Comments

ALEXANDER DAAS 4

December 3rd, 2010 | Posted in Portfolio | No Comments

ALEXANDER DAAS 5

December 3rd, 2010 | Posted in Portfolio | No Comments

ALEXANDER DAAS has launched

December 3rd, 2010 | Posted in Blog | No Comments

ALEXANDER DAAS has arrived… stay tuned for details

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