Michael Keaton has the Need for Speed in Alexander Daas Sunglasses

March 16th, 2014 | Posted in Blog | No Comments
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Need for Speed (the movie), starring Aaron Paul, Dominic Cooper and Michael Keaton, just hit theaters. The Monarch (the organizer of the high-stakes underground car race in the movie), played by Michael Keaton, wears Alexander Daas sunglasses model Power.

Press Release: Daas Luxury Optics Named USA Agent of Distribution for TAVAT Eyewear

November 10th, 2013 | Posted in Blog | No Comments
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Independent and luxury Italian eyewear line, TAVAT, announces DAAS LUXURY OPTICS, the house of Alexander Daas Eyewear, as new agent for US distribution.

DAAS LUXURY OPTICS and TAVAT Eyewear announced today that they have partnered for the exclusive distributorship of TAVAT eyewear across the United States.

Hand crafted among the foothills of the Dolomites in Northern Italy, TAVATfeatures unique technologies with the Tactile and Ex-Cam hinges, and state of the art melanin lenses.

“We are eager to deepen TAVAT‘s presence across the USA, bringing unique Italian elements to the marketplace which are not only fashionable and functional, but provide superior, unparalleled protection with unique hinges and Melanin technology,” says Alex Feldman, CEO of Daas Luxury Optics.

TAVAT_editoriale Tactile 016


The Tactical hinge represents luxury – traditional quality, refined workmanship, and honors authentic Italian style, characterized by minimal design, magnificent beauty, and most importantly, originality.

Nominated for it’s innovative technology in Silmo d’Or awards in Paris, 2010, frames developed with the iconic EX-CAM patented and trademarked hinge guarantee a high-tech mechanical precision in the opening-closing action.  Collections featuring these hinges alongside TAVAT Lens Technology (TLT) melanin + polar lenses include TAVAT’s Airman line, made from medical stainless steel.



Melanin Lenses in TAVAT Sunglasses

TAVAT Lens Technology (TLT) features Melanin lenses to improve visual performance and long-term eye protection. Melanin, a naturally occurring pigment found throughout the human body serves to protect against sunlight damage, by filtering Ultraviolet (UV) and High Energy Visible (HEV) light, better known as “Violet-Blue light”. According to research coming out of leading institute for eye research, over the last 40 years, blue rays seem to quicken the development of AMD more than other rays of solar spectrum, and recommends that sunglasses protect against both blue/violet and UV light.

TAVAT’s sunglass lenses are infused with a synthetic melanin to provide the ultimate in eye protection, improving clarity and enhancing contrast, without any color distortion. Inspired by the natural defenses of the human body against the sun, the synthetic melanin acts in the same way as natural melanin, as a shield against UV rays and harmful violet-blue light (HEV), providing higher protection and enhanced performance.












Jenny McCarthy joins The View as new Co-Host wearing Alexander Daas Glasses

July 16th, 2013 | Posted in Blog | No Comments
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Jenny McCarthy has been officially announced as the new Co-Host of ‘The View’ and we couldn’t be more excited about it! She will be a great addition to the show and it will be quite a ‘spectacle’ to watch!

Here’s the announcement from Barbara Walters on The View which is spreading all over the news with images of Jenny McCarthy wearing Alexander Daas eyeglasses ‘Hayes’ in dark tortoise / blue (dtbb).

                                                                                                                              DONNA SVENNEVIK/ABC

Alexander Daas Eyewear Showroom on KUSI News: Good Morning San Diego

July 13th, 2013 | Posted in Blog | No Comments
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Originally aired Wednesday, June 26, 2013

Interview with Alexander Daas at the Alexander Daas Eyewear Showroom in downtown San Diego’s Gaslamp Quarter on KUSI Good Morning San Diego with reporter Mike Castellucci.

Three separate segments were aired and you can see them all in this video.

Alex discusses the Alexander Daas Philanthropy program where a portion of sales from authorized opticians and optometrists goes to various charities of their choosing.

He reviews the collection and goes over the emphasis of the eye glasses being the perfect solution for smaller faces / petite faces / small PD since the collection has an emphasis on smaller shapes so adults don’t have to wear kids frames. And Mike is wowed by the Alexander Daas case which is fully collapsable and folds completely flat when not being used.

Mike also notes some of the celebrities wearing Alexander Daas including Sammy Hagar and Jenny McCarthy.

Alexander Daas Eyewear is available at independent high end optical boutiques and optometrists all across the nation. Visit to find an authorized optician near you.

The Alexander Daas Eyewear Showroom is located at 431 J St., San Diego, CA 92101.

Malcolm McDowell wearing Alexander Daas sunglasses

July 11th, 2013 | Posted in Blog | No Comments
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Malcolm McDowell, who plays Stanton on TNT hit show Franklin & Bash, wearing Alexander Daas ‘Kingdom’ sunglasses in a season 3 episode.

Celebrity Eyewear Sightings

June 4th, 2013 | Posted in Blog | No Comments
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Here is a recap of some of the recent celebrity sightings in Alexander Daas eyewear including Jenny McCarthy, Lauren Holly and Mark-Paul Gosselaar.

Jenny McCarthy has really brought specs back into the spotlight over the past two years and wearing glasses on stage has become the Hollywood trend. Since presenting at the 2011 American Music Awards in Alexander Daas eyeglasses, Jenny has continued to wear glasses on camera. Just in the past few weeks, she has wore Alexander Daas frames several times on numerous television appearances including her many days guest co-hosting on The View (including today’s show, June 4th, 2013), her interview on the Katie Show with Katie Couric, and her interview on HuffPost Live with Marc Lamont Hill. Check out some of the photos here:

Lauren Holly, known for her roles in the film Dumb & Dumber, the TV series NCIS and the new TV series Motive, has been spotted wearing Alexander Daas sunglasses style Majesty while out and about.

And check out the promo video for the 3rd season of Franklin & Bash. It shows a couple of scenes with Mark-Paul Gosselaar, who plays Peter Bash, wearing Alexander Daas sunglasses style kingdom. The new season starts June 19th so stay tuned for more…

Jenny McCarthy a Spectacle on ABC’s The View

April 29th, 2013 | Posted in Blog | No Comments
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What a VIEW it was! Today, Jenny McCarthy co-hosted ABC’s hit talk show The View alongside Barbara Walters, Whoopi Goldberg, Joy Behar, Elisabeth Hasselbeck, and Sherri Shepherd. And those sexy specs that Jenny was wearing… Alexander Daas model hayes in color dark tortoise / blue.

Jenny McCarthy’s glasses look absolutely stunning on her – the fit is perfect with her eyes centered in the lenses, and with just enough angle on the outside edges to accentuate her cheekbones.

This is not the first time Alexander Daas was Jenny McCarthy’s eyewear of choice. You may recall her presenting at the American Music Awards in 2011 (and several other sightings) wearing model wisdom x in color dark tortoise / powder blue.

To locate Alexander Daas at an optical boutique near you, go to our locations page.

See the full episode of The View with Jenny McCarthy here.

Here’s a picture of Jenny with Rebel Wilson, whom she interviewed on the show, backstage:

Another pic of Jenny McCarthy in her glasses backstage:

And a pic of Jenny presenting at the American Music Awards in Alexander Daas eyeglasses:

Mark-Paul Gosselaar Shirtless in Daas

February 25th, 2013 | Posted in Blog | No Comments
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Mark-Paul Gosselaar, who plays Peter Bash, goes shirtless sexy in nothing but sunglasses while filming scenes for his TNT series Franklin & Bash at the beach on Thursday (February 21) in Malibu, California. And he chose Alexander Daas sunglasses style Kingdom to protect his eyes from the strong UV rays!

These pics are so hot that they’ve made the news in all the major celebrity blogs:
Us Weekly
Just Jared
Perez Hilton
Socialite Life
and more…

Check out Gosselaar and his co-star Breckin Meyer in their third season of Franklin & Bash – premiering this summer. And it was recently announced that Heather Locklear has joined the cast as a series regular. She will play “a stunning trial lawyer, with stiletto heels and clothes tailored within an inch of their life,” who joins Franklin & Bash’s law firm.

Gosselaar played the character Zack Morris on Good Morning, Miss Bliss; Saved by the Bell; and Saved by the Bell: The College Years from 1988 to 1994.

SF Giants Brian Wilson wears Alexander Daas at the ESPYs

July 12th, 2012 | Posted in Blog | No Comments
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Brian “Fear the Beard” Wilson, closing pitcher of the San Francisco Giants, attended the 2012 ESPYS and between his unique date (Sasquatch) and his GQ Alexander Daas sunglasses, he struck the crowd out!

Check out Brian Wilson on the red carpet sporting his Alexander Daas sunglasses style power in marble black / gray with gradient lenses:

Photo By Jason Merritt/Getty Images

Brian Wilson does SF Giants FanFest in Alexander Daas Sunglasses

February 6th, 2012 | Posted in Blog | No Comments
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Friday, February 3, 2012 was the SF Giants FanFest media day and their closing pitcher Brian Wilson made his appearance wearing Alexander Daas sunglasses style power in color marble black / gray. Fear the Beard and check out the photos and a a clip of one of his interviews below.