Press Release: Daas Luxury Optics Named USA Agent of Distribution for TAVAT Eyewear

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TAVAT Alexander Daas


Independent and luxury Italian eyewear line, TAVAT, announces DAAS LUXURY OPTICS, the house of Alexander Daas Eyewear, as new agent for US distribution.

DAAS LUXURY OPTICS and TAVAT Eyewear announced today that they have partnered for the exclusive distributorship of TAVAT eyewear across the United States.

Hand crafted among the foothills of the Dolomites in Northern Italy, TAVATfeatures unique technologies with the Tactile and Ex-Cam hinges, and state of the art melanin lenses.

“We are eager to deepen TAVAT‘s presence across the USA, bringing unique Italian elements to the marketplace which are not only fashionable and functional, but provide superior, unparalleled protection with unique hinges and Melanin technology,” says Alex Feldman, CEO of Daas Luxury Optics.

TAVAT Alexander Daas


The Tactical hinge represents luxury – traditional quality, refined workmanship, and honors authentic Italian style, characterized by minimal design, magnificent beauty, and most importantly, originality.

Nominated for it’s innovative technology in Silmo d’Or awards in Paris, 2010, frames developed with the iconic EX-CAM patented and trademarked hinge guarantee a high-tech mechanical precision in the opening-closing action.  Collections featuring these hinges alongside TAVAT Lens Technology (TLT) melanin + polar lenses include TAVAT’s Airman line, made from medical stainless steel.

TAVAT Alexander Daas


Melanin Lenses in TAVAT Sunglasses

TAVAT Lens Technology (TLT) features Melanin lenses to improve visual performance and long-term eye protection. Melanin, a naturally occurring pigment found throughout the human body serves to protect against sunlight damage, by filtering Ultraviolet (UV) and High Energy Visible (HEV) light, better known as “Violet-Blue light”. According to research coming out of leading institute for eye research, over the last 40 years, blue rays seem to quicken the development of AMD more than other rays of solar spectrum, and recommends that sunglasses protect against both blue/violet and UV light.

TAVAT’s sunglass lenses are infused with a synthetic melanin to provide the ultimate in eye protection, improving clarity and enhancing contrast, without any color distortion. Inspired by the natural defenses of the human body against the sun, the synthetic melanin acts in the same way as natural melanin, as a shield against UV rays and harmful violet-blue light (HEV), providing higher protection and enhanced performance.


TAVAT Alexander Daas



TAVAT Alexander Daas



TTAVAT Alexander Daas



TAVAT Alexander Daas

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