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Shades of Glory

January 30th, 2011 | Posted in Blog | No Comments
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ALEXANDER DAAS was featured in the February 2011 MAX Sports & Fitness Magazine as a beauty pick. IT’S ‘MEN’-T TO BE!, written by Lisa Maiorana, says:

You’ve got the girl, the flowers, the reservations at the uber hot restaurant and you’ve waxed the car. But what about you? We know you don’t have a lot of time to get ready, so here are a few items to help you cut some corners and look great for your date.

Protect your lovely peepers with the new Eye-Do eyewear collection by Alexander Daas, which was specifically designed for this love-induced holiday. $399

ALEXANDER DAAS featured in Northside SF December 2010 Issue

December 5th, 2010 | Posted in Blog | No Comments
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The ALEXANDER DAAS limited edition ‘eye do’ sunglass collection was featured in the December 2010 issue of Northside as a Fab 5 gift pick! Check it out below and click on the feature to see it directly on

Limited Edition Alexander Daas Sunglasses
Anyone who walks a dog every day needs a pair of great-fitting, quality sunglasses, preferably ones with polarized lenses to shield eyes from glare and harmful rays. After years of seeing why customers returned other brands and what people were looking for when they bought glasses at his Chestnut Street store, San Francisco Optics, Alex Feldman decided it was time to put all that knowledge into his own line of high-end eyewear. After three years of development, a limited edition has launched just in time for the holidays (with more sunglasses as well as ophthalmic frames to follow). They fit like a glove, and even the polarized lenses are chic rather than the typical sporty style.
San Francisco Optics, 2248 Chestnut Street (near Pierce), 415-922-7500,