Press Release: Daas Luxury Optics Named USA Agent of Distribution for TAVAT Eyewear

November 10th, 2013 | Posted in Press | No Comments

TAVAT Alexander Daas


Independent and luxury Italian eyewear line, TAVAT, announces DAAS LUXURY OPTICS, the house of Alexander Daas Eyewear, as new agent for US distribution.

DAAS LUXURY OPTICS and TAVAT Eyewear announced today that they have partnered for the exclusive distributorship of TAVAT eyewear across the United States.

Hand crafted among the foothills of the Dolomites in Northern Italy, TAVATfeatures unique technologies with the Tactile and Ex-Cam hinges, and state of the art melanin lenses.

“We are eager to deepen TAVAT‘s presence across the USA, bringing unique Italian elements to the marketplace which are not only fashionable and functional, but provide superior, unparalleled protection with unique hinges and Melanin technology,” says Alex Feldman, CEO of Daas Luxury Optics.

TAVAT Alexander Daas


The Tactical hinge represents luxury – traditional quality, refined workmanship, and honors authentic Italian style, characterized by minimal design, magnificent beauty, and most importantly, originality.

Nominated for it’s innovative technology in Silmo d’Or awards in Paris, 2010, frames developed with the iconic EX-CAM patented and trademarked hinge guarantee a high-tech mechanical precision in the opening-closing action.  Collections featuring these hinges alongside TAVAT Lens Technology (TLT) melanin + polar lenses include TAVAT’s Airman line, made from medical stainless steel.

TAVAT Alexander Daas


Melanin Lenses in TAVAT Sunglasses

TAVAT Lens Technology (TLT) features Melanin lenses to improve visual performance and long-term eye protection. Melanin, a naturally occurring pigment found throughout the human body serves to protect against sunlight damage, by filtering Ultraviolet (UV) and High Energy Visible (HEV) light, better known as “Violet-Blue light”. According to research coming out of leading institute for eye research, over the last 40 years, blue rays seem to quicken the development of AMD more than other rays of solar spectrum, and recommends that sunglasses protect against both blue/violet and UV light.

TAVAT’s sunglass lenses are infused with a synthetic melanin to provide the ultimate in eye protection, improving clarity and enhancing contrast, without any color distortion. Inspired by the natural defenses of the human body against the sun, the synthetic melanin acts in the same way as natural melanin, as a shield against UV rays and harmful violet-blue light (HEV), providing higher protection and enhanced performance.


TAVAT Alexander Daas



TAVAT Alexander Daas



TTAVAT Alexander Daas



TAVAT Alexander Daas

Alexander Daas Eyewear Showroom on KUSI News: Good Morning San Diego

July 13th, 2013 | Posted in Press | No Comments

Originally aired Wednesday, June 26, 2013

Interview with Alexander Daas at the Alexander Daas Eyewear Showroom in downtown San Diego’s Gaslamp Quarter on KUSI Good Morning San Diego with reporter Mike Castellucci.

Three separate segments were aired and you can see them all in this video.

Alex discusses the Alexander Daas Philanthropy program where a portion of sales from authorized opticians and optometrists goes to various charities of their choosing.

He reviews the collection and goes over the emphasis of the eye glasses being the perfect solution for smaller faces / petite faces / small PD since the collection has an emphasis on smaller shapes so adults don’t have to wear kids frames. And Mike is wowed by the Alexander Daas case which is fully collapsable and folds completely flat when not being used.

Mike also notes some of the celebrities wearing Alexander Daas including Sammy Hagar and Jenny McCarthy.

Alexander Daas Eyewear is available at independent high end optical boutiques and optometrists all across the nation. Visit to find an authorized optician near you.

The Alexander Daas Eyewear Showroom is located at 431 J St., San Diego, CA 92101.

The designer behind the Alexander Daas collection: Celebrity Optician Launches His Frames in Canada

December 8th, 2011 | Posted in Blog | No Comments

During the recent Vision Expo eyewear trade show in Las Vegas, Alex Feldman, the founder & designer of Alexander Daas eyewear, was interviewed by Opt!k Magazine from Canada.

Check out the 2 page spread The designer behind the Alexander Daas collection: Celebrity Optician Launches His Frames in Canada. You can also download the pdf here.