Invision Magazine | Alexander Daas Opticians Voted 2022 America's Finest Optical Retailers

We are excited to announce that our Del Mar (San Diego) location was named in the top 12 of America's Finest Optical Retailers across the USA and Canada. 

FOR IMMEDIATE RELEASE         

August 2, 2022

Alexander Daas Eyewear and Opticians has been recognized as one of 2022’s America’s Finest Optical Retailers by INVISION, the magazine for the American eyecare professional. The Del Mar, CA-based business was named an Honorable Mention in the international contest.

Now in its ninth year, the annual contest highlights the best examples of independent eyewear retailers in the United States and Canada.

“Every year it is our honor to bring our readers the best of the best of independent optical retail in our industry,” said Deirdre Carroll, INVISION’s editor-in-chief. “But a store wouldn’t really fit our ‘Finest’ criteria if it weren’t an exceptional example of creative marketing, spectacular design, and a unique story. Each year, I am truly astounded by the caliber of entries we receive and this year is no exception!” 

Stores are judged on exterior appearance, interior appearance/design, store biography, marketing, web presence and overall individuality. 

The top three winners are featured in multi-page spreads in the July/August issue of INVISION and on invisionmag.com. Honorable Mention are announced in the same issue and each receives an America’s Finest Optical Retailers profile in a monthly issue of INVISION from September 2022 through June 2023.