Glasses should fit your bridge, showcase your eyes, and enhance both your looks and your vision. Alexander Daas brings back old school optical principles with a thoughtful and intentional collection. Each Alexander Daas frame is designed with a real face and constructed with a real wearer in mind – made for real people and thoughtfully created by hand. With a large portion of the collection boasting frames designed specifically for petite faces, this line not only fills a void in an optical market that is yearning for quality craftsmanship and understated elegance, it provides options for those “small PDs” that seem to be completely forgotten by most optical “designers” today. Made from the finest materials and using only the highest quality Japanese and Italian acetates, this collection infuses the knowledge of the past with the innovative manufacturing processes of today. Comprised of timeless optical offerings and unique sun styles, Alexander Daas provides an updated twist on classic shapes and styles that emphasize design, quality, and functionality.

Alexander Daas always wanted to design his own eyewear line and he always knew that “if he created something, he would give a portion back.” With Alexander Daas, he aims to share more than just a love of luxury optical with every wearer, but also a love of humanity. A personal philosophy that he hopes becomes contagious, Alexander Daas gives a portion of every sale to a charity of the authorized dealer’s choice with the aim that sharing the power of giving will spur more benevolence and inspire a culture of giving. A fresh perspective of design and altruism, Alexander Daas is a collection that was born out of a love for the way eyewear used to be made and with the knowledge of how eyewear can and should be made now. The perfect fit for the face and a way to give back, Alexander Daas makes giving yourself the gift of sight selfless.

A Few of our Celebrity Sightings

Sir Patrick Stewart wearing Alexander Daas Benjamin eyeglasses in Striated Tortoise on the Late Late Show with James Corden Jenny McCarthy wearing Alexander Daas Soma eyeglasses in Black. Andy Samberg and Lonely Island wearing Alexander Daas Rapallo sunglasses in Matte Black while performing at the MTV Movie Awards. Michael Keaton wearing Alexander Daas Power sunglasses. Jenny McCarthy wearing Alexander Daas Potrero eyeglasses in Toffee. Zendaya wearing Alexander Daas Victory sunglasses in Moss Ne-Yo wearing Alexander Daas x Nina Chantele Chi-to-LA sunglasses. Jenny McCarthy wearing Alexander Daas Soma eyeglasses in Toffee. Adam Korson wearing Alexander Daas Genoa Matte Black on NBC's 'This is Us'. Dianne Wiest wearing Alexander Daas Wisdom X 47 eyeglasses on CBS show ‘Life in Pieces’. Jenny McCarthy wearing Alexander Daas Wisdom X 51 in Dtbl while presenting at the American Music Awards. Malcom McDowell wearing Alexander Daas Kingdom sunglasses in Dtbl on TNT’s ‘Franklin & Bash’. Marg Helgenberger wearing Alexander Daas Nina eyeglasses in Black/Bronze/Tokyo Tortoise on CBS’ ‘All Rise’. Jenny McCarthy wearing Alexander Daas Hayes eyeglasses in Tortoise/Blue. Mark-Paul Gosselaar wearing Alexander Daas Kingdom sunglasses in Dtbl on TNT’s ‘Franklin & Bash’. Sammy Hagar wearing Alexander Daas Eye Do II sunglasses. Jenny McCarthy wearing Alexander Daas Hayes 47 eyeglasses in Black. Tank (Durrell Artaze Babbs) wearing Alexander Daas x Nina Chantele Chi-to-LA sunglasses in Gold. William Petersen wearing Alexander Daas Adam eyeglasses in Black / Cobalt on CBS show ‘CSI’. Jenny McCarthy wearing Alexander Daas Foundation eyeglasses in Dtbl.