Learn What Sets Us Apart

ALEXANDER DAAS has a rich history of two generations of opticianry and exceptional craftsmanship with brick-&-mortar boutiques serving the San Francisco community since 1979, the Los Angeles community since 2008 and the San Diego community since 2013 (with our new Del Mar location opening Fall 2021). We launched the ALEXANDER DAAS eyewear brand in 2010 based on our mastery of styling and frame fit. All of this knowledge and experience has gone through a digital transformation bringing our in-person experience to online.