Learn What Sets Us Apart
ALEXANDER DAAS has a rich history of two generations of opticianry and exceptional craftsmanship with brick-&-mortar boutiques serving the San Francisco community since 1979, the Palo Alto / Silicon Valley community since 1957, the Los Angeles community since 2008, the San Diego community since 2013, and the Orange County community since 2024! We launched the ALEXANDER DAAS eyewear brand in 2010 based on our mastery of styling and frame fit. All of this knowledge and experience has gone through a digital transformation bringing our in-person experience to online.
Over two generations, we have built a reputation for curating the finest selection of luxury and independent eyewear. With a uniquely trained staff of opticians and eyewear stylists, the best selection of eyeglasses and sunglasses, and with the most cutting edge prescription lens technology and lab equipment, our customers are guaranteed an amazing experience and the best pair of glasses or sunglasses they’ve ever had. This is why we have a large celebrity clientele following including actors, politicians & athletes.
When it comes to lenses, we use only the best manufacturers to ensure the highest grade optical quality. We feature digital lens designs to bring you HD quality vision. Our anti-reflective coating is super hydrophobic, anti-static and loaded with many other rich features ensuring a lasting quality – and that’s why it’s backed by a 2 year warranty against surface defects, crazing, or minor scratches.
We work with all the progressive lens manufacturers – Shamir, Zeiss, Varilux, Hoya, Seiko and more, but our Daas Digital Progressive lens is our top choice for the most comfort, widest corridor of vision, and best value.
As real opticians, we recognize that every person’s unique prescription and eye behavior may make one design work better for them than the other, and that’s why we have a 90 day non-adapt policy – our opticians will work with you by phone or video call to figure out the best design for you and we will remake your lenses for optimal performance. But our Daas Digital Progressive lens designs have one of the biggest “wow” factors we have seen from our customers because of their individual customization to your specifications, their enhanced field of vision, the breakdown of the various focal lengths from distance to computer to reading, and because of their ease of use.
But the quality isn’t just in our lenses…we do the finishing work to cut and mount the lenses into your frame in our own on-site lab. Unlike most other sources that have their lenses finished by mass production and insurance labs, our lenses are processed and edged using state of the art equipment by highly trained lab masters who give your frame and lenses the individual attention and care they deserve and need.