San Diego Union Tribune | Luxury eye-wear brand expands to Del Mar

The San Diego Union Tribune highlighted the opening of the Alexander Daas Opticians Del Mar store in an article titled “Luxury eye-wear brand, Alexander Daas, expands to Del Mar,” in print and online in the Sunday, August 14th, 2022 issue.

Accompanied by a photo from the Del Mar store opening, highlights include:

• “His family’s brick and mortar optical store in San Francisco in the 1970s led him to pursue a career as a second-generation optician. He eventually bought out the family business to transform it into his own luxury eyewear brand, Alexander Daas, with locations in the Bay Area, Los Angeles, and now Del Mar, which opened last year.”
• “Feldman, a San Diego local, says his stores are an intersection between the medical side of optics and high fashion, providing an experience that is just as educational as it is stylish.”
• “Just a few blocks away from the beach, Del Mar store is at 1414 Camino Del Mar. It was remodeled into a space that fits a coastal aesthetic with light wood, black accents and a black surfboard.”
• “Similar to his other locations, the Del Mar shop offers a broad selection of styles by new, independent and European brands. His latest Heritage Collection — with styles named after Feldman’s children, nephews and nieces — features warm tones and translucent grays and creme palettes, with classic shapes for everyday use.”