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Store Hours - Open 7 Days a Week

Monday - Saturday: 10:00am - 6:00pm

Sunday: 12:00pm - 6:00pm


Based in the Marina District of San Francisco, San Francisco Optics by Alexander Daas is conveniently located just minutes away from the Golden Gate Bridge. We focus on bringing you the most unique independent eyewear from all over the world, traveling to major trade shows to preview new styles several months in advance of their first release. 

Shop Designer Eyeglasses & Sunglasses in San Francisco

Browse over 1,000 carefully selected eyeglasses and sunglasses throughout our 1,500 square foot storefront, with the support of our skilled eyewear stylists trained to identify the right blend of medical and fashion characteristics, helping guide you in selecting the right frame shape and lens that will make you feel and look good.

Whether you’d like to stop by for a picture with the Marina district’s famous Ducati motorcycle in our storefront window, grab a treat for your pup, or play our classic Schimmel piano, our eyewear stylists love it when locals stop by. If you’d like to make a private appointment for privacy, please book a styling.

We also encourage you to browse our collections of men’s sunglasses, men’s eyeglasses, women’s sunglasses, and women’s eyeglasses online before visiting our San Francisco boutique.


With first access to international designs for sunglasses, eyeglasses, and the top lenses in the business, we carry Alexander Daas, Barton Perreira, Gold & Wood, MYKITA, Persol, Ray-Ban, Robert Marc, SALT, TAVAT, Thierry Lasry, Lunor, and Tom Ford. Our lens selection is vast ranging from free-form and digital HD-quality lenses to Shamir, Zeiss, Varilux, Seiko and more. 

We offer prescription lenses including single vision lenses, progressive lenses, bifocal and trifocal lenses, office lenses, computer / intermediate lenses, and reading / near-vision lenses. All of these prescription glasses can be made with a range of materials including plastic, polycarbonate, trivex, and high index. Treatment options include anti-reflective coating, polarized, and transition / photochromic. 

All of our lenses have scratch resistance and UV protection included and your prescription glasses can be made as ophthalmic (clear lenses) or even prescription sunglasses. We are one of the few opticians with a state of the art lab on-site so that we can craft your lenses into your frame with higher quality and precision than what would result from sending your frame out to a mass production or insurance lab. 

SF Optics by Alexander Daas in the Press

Sunglasses Magazine 'Sun Down - SF Optics: A San Francisco Treat' - Spring 2013 Northside 'Sunglasses: The most important accessory of the season' - March 2012 Vision Monday Magazine 'SF Optics' Feldman Launches Alexander Daas Collection' - September 5, 2011 Vision Monday Vmail 'San Francisco Optician Launches Alexander Daas Collection' - August 30, 2011 Vision Monday Magazine 'What Are You Wearing?' - July 18, 2011 Where Magazine San Francisco 'Function Meets Fashion' - July 2011 Vision Monday 'Bold Face: Surf's Up' - June 3, 2011 Third Age 'The Right Sunglasses For Your Face Shape' - June 2011 Malou Review Television Show on KTVU FOX 2 'Eyewear Trends' - March 13, 2011 MAX Sports Fitness Magazine 'It's 'Men'-t to be!' - February 2011 She Wired 'Gay Ski Week Round Up: The Gay Girls Guide to Fun in the Snow' - January 11, 2011 944 Magazine 'SF Optics Says Eye Do' - January 11, 2011 SFis Magazine from San Francisco Chronicle 'Daas sunglasses - seeing is believing' - January 2011 Northside 'Fab Five Gifts for Pets and People' - December 2010 Thrillist 'Alexander Daas - Shield the sun, awesomely' - November 29, 2010 Cosmopolitan Magazine 'Fashion and Beauty Now: Country Star' - April 2010 C Magazine 'Spring Fashion: Beach Chic' - March 2010 944 Magazine 'The Eyes Have It' - March 2010 The Optical Vision Site 'Eyecare Websites We Like - SF Optics' - September 11, 2009 944 Magazine 'Black Tie: San Francisco Optics on Chestnut' - August 2008 Where Magazine San Francisco 'Fashion on the Go: Star Necessities' - February 2008 7x7 Magazine '7x7 Hot Sheet: San Francisco Optics- The Only Place to Get Styled!' - December 2004 20/20 Magazine 'The New Essential Accessories - Clip Art' - June 2000 20/20 Magazine 'The Style Council - Dispensers discuss what women want in eyewear' - February 1999


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